Corona Revenue.

Stabilize revenues during the crisis with a smart business model pivot.

Your Challenge

After liquidity is secured, the Corona crisis challenges you with the following questions:

  • Who are our current customers who are ready to buy and what are your current pains/needs?
  • What is a crisis adjusted pricing?
  • How do we adapt our business model and service offer to meet hygiene
    and generate revenue?

Project Scope

  • Review Crisis and Growth Fitness Check
  • KPI assessment und planning
  • Top customer persona with pains/needs
  • Adaptation of business model to the crisis enviroment
    and customer pains/needs
  • Sync actions with liquidity planning
  • Action plan with 1 – 3 Company OKRs
  • Storyline for team and shareholder communication


  • SWOT analysis business model and core processes
  • Key customer persona during the crisis
  • Necessary adjustments for a functioning crisis business
  • Action Plan with clear tasks and owners
  • Tool-based implementation process for timely implementation


In the phase of crisis, VUCANION is a personal partner of managing directors and
management teams
to reduce uncertainties and address challenges holistically.

We are at your side with operational & analytical expertise as well as empathy in order to get through the mentally challenging phases more quickly and to get into a constructive action mode.




  • 1-2 days input phase
  • 5-15 days project phase
  • 1-2 days execution setup
  • 1+ Quarters Execution


  • 5-7 participants
  • C-Level/BU Leads
  • C-Level/BU ProjectLead
  • Experts


  • Krisen-Fitness-Check
  • Growth Fitness Check
  • Financial KPIs 2018-19 and 2020-21
  • Non-Financial KPIs 2018-19 and 2020-21
  • Competitive benchmark
  • Top Customer Persona


  • Krisen-Fitness-Check
  • Growth Fitness Check
  • Lever Calculator
  • KPI Assessment &
  • Planning Tool
  • Revenue Templates


  • Remote Workshop
  • Onsite workshop
  • Offsite

Other Services


Robert Kellner - Founder & Managing Partner
Robert Kellner - Founder & Managing Partner

Crisis Fitness Check

How well are you and your company currently positioned to overcome the crisis and emerge stronger from it?

With the Crisis Fitness Check you gain first clarity and can get to know VUCANION without obligation and free of charge.

  • Crisis Fitness Check 10-minute survey
  • Holistic approach along the dimensions Financials, People, Business Model, Strategy and Execution
  • Free initial video call with quick assessment
Take the test