Business for the Planet.
VUCANION is a Chief Growth Officer as-a-Service for ClimateTech Scaleups.
The Challenge - grow or go
Hypergrowth >50% p.a is the company-stretching phase of “grow or go”. Doubling execution pace all 1-2 years requires focus, priorities and scalability. The art is to scale when absolute numbers get sky high.
During this phase the time to sell a certain basket of products & services is cut exponentially each year.
And most important: Hypergrowth of ClimateTech firms is required to provide sustainable alternatives and to achieve the 1.5 degree goal.
The illustration shows how much time is available for selling 10k units at a 100% CAGR.
We establish a growth execution process
Growth Assessment
Status quo, challenges and opportunities in people, business model, strategy, execution, financials
Growth Design
Picture of the Future, Positioning,
Goals with Top 3 OKRs, Strategic Initiatives
Sourcing Design
Sourcing strategy incl. approach for hiring, outsourcing, partnering etc.
Strategy Execution & Monitoring
Strategy execution and monitoring process with measurement of OKRs, budgets, outcome
Pitching & Negotiation
Market research, shortlisting, pitching & negotiation, closing with the CXO team
Strategic Partnerships
Market analysis, for commercial/product/ marketing/tech due diligence for inorganic growth and buy and build
Sourcing needs to cover the full value chain
Product Development
Web Application, digitization of integration partner and processes, end user services and apps, …
Tech Infrastructure
IoT architecture on Azure, GCP, AWS, Kubernetes, Cloud Infrastructure, …
Acquisition Management
Website, Social Media, Performance Marketing, SEO, …
Talent Acquisition
Leadership and expert roles with dedicated ClimateTech, tech background
Business Insights
Executive Management Reporting, OKR Tracking
Enterprise Software
ERP, CRM, CS, HR, IT Security, Microsoft 365, Google Cloud, Procurement
Chief Growth Officer: Robert Kellner
Time is up waiting that someone else will save the world. What we get shipped until 2030 will decide for my 5 years old son and the generations to come whether life will be good in the decades to come.
My name is Robert Kellner. I am an internet guy of the early days who promised his 5 years son to contribute to a livable planet. Putting all my passion, skills and experience from the corporate and startup world and most notably from hypergrowth climate tech IoT firms on the table, I am fully focused on scaling ClimateTech scale-ups.
After roles in strategy consulting, as Country MD in Dating or founder in E-Health, I found my sweet spot in scaling meaningful tech firms as a Chief Growth Officer as-a-Service, Venture Partner or Business Angel with a strongly methodological approach full of short cuts that allows me to free time for building personal relationships with people and for developing their full potential.
I am your direct contact through out the whole journey adding partners, experts and full teams wherever they are needed to scale.
We focus on ClimateTech scale-ups with 5+ years on the market that are growing +50% YoY and that are facing serious growth challenges.
Team impact: We start and you take over
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1
Sourcing-as-a-Process
Sourcing strategy connected with company strategy and operations via strategic initiatives, OKRs and budgets. Tool-based sourcing process
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2
Bridging the Gap
Individual experts or full stack teams to solve specific problems bridging the gap until hiring is done and new joiners are fully productive.
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3
Cost/Margin Control
Tracking of OKR performance combined with budget monitoring to ensure impact and liquidity exponential growth.
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4
Scalability
Building scalable digital structures, processes and services for the next growth phase
The impact of our work
A ClimateTech Case Study
The Company
- ClimateTech IoT
- Renewable energy
storage, e-mobility - ScaleUp with 200+ FTE
- 100% YoY growth trajectory
The Challenge
- Massive customer demand
- Keep 100% YoY growth trajectory
- IoT platform with limited scalability
- Manual core processes
- Lack of key people
The Task
- Digital strategy design and execution
- Strategic initiatives with daily ops connect
- Building a digital operating model
- Hiring key resources (CIO)
- < 12 months to create impact
The Results
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0 x
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Focus industries
With a heritage in digital companies we focus on digital and SaaS as well as IoT models in renewable energy, smart cities and responsible consumption.
What sets us apart?
We combine leadership experience in Digital/ ClimateTech companies with the ScalingUp methodology & tools. We establish tech enabled execution on a managment level. We love tech for enabling digital operating models.
Hypergrowth Leadership
hands-on experience hypergrowth leadership in digital and IoT/hardware play.
Methodological Approach
operationally proven growth framework for focusing on needle movers only.
Tech Enabled Execution
enabling strategy execution, sourcing and OKR management through real time data.
Partner Ecosystem
leveraging individual experts and strong teams to deliver results together with existing teams.
What others say
Growth Fitness Check
How well are you and your company currently positioned for the next phase of growth? Take the 10-minute free survey.
Bridging the gap through our ecosystem
VUCANION is an ecosystem of highly experienced individuals and renowned companies. We provide expertise and execution power from individuals to full stack teams as addition to your teams. This covers product innovation & management, architecture, devops, data insights, legal/data security, performance marketing, etc.
Experts
leaders and experts to bridge gaps until onboarding of new hires is completed.
Full Teams
Sourcing of well-functioning teams for marketing, product or tech, BI etc. to setup next gen products or processes in time
Outsourced Tasks
Outsource dedicate tasks or products that you can manage without taking focus way from prio 1 topics internally. E.g. website relaunch SEO optimized, ads campaigns, etc.
Valued partners (excerpt)
We partner with excellent tech companies and services providers who have unique solutions for the standardisation and automation of strategy execution processes as well as recruiting key talent.
ValueWorks
ValueWorks is the most intelligent operating
system (EMS) for executives and enables strategy execution
and OKR in real-time - this is what CXOs really need.
Talent Tree
Talent Tree is our valued partner for recruiting the best talent for ClimateTech and Impact Ventures. Focus are tech experts and leaders.
Sherpany
Sherpany is the meeting management software for meeting productivity and enhanced decision making/execution.
Our background (excerpt)
Where we contribute
Leaders for Climate Action
We are a proud member of Germany‘s largest entrepreneurial climate community
Climate Action
We actively reduce our CO2 footprint and work on it everyday as a company and as individuals.
Climate-KIC
We are part of ClimAccelerator and support ClimateTech startups in investment readiness and to execute growth.